LinkedIn Marketing

Every business must have a social media presence to reach out to the right set of users, engage with them and convert them into loyal customers.

Though its important to have an omni-channel approach, not every platform is suitable for every business, for eg, if your target market is B2B then you would focus on LinkedIn rather than Facebook or Instagram.

What to post on LinkedIn

LinkedIn Business Page: – Informational posts on current industry topics, products or services. LinkedIn is not about hard selling your products or services but creating long lasting business relationships and showing off your expertise.

Personal LinkedIn account: You may post about current events, personal experiences, personal stories etc. You should also search for people within your target audience and connect with them, once they accept have a general conversation and build the relationship first before trying to sell your service.

LinkedIn is all about creating business relationships and networking. You will find that most of your success will come from speaking to your connections rather than organic posting.

Sales Navigator

Sales Navigator: LinkedIn has a premium account option which comes with a tool called Sales Navigator. Sales Navigator learns from the users searches and automatically starts combing through LinkedIn data to contribute lead recommendations that are tailored to your search criteria.

With Sales Navigator you can:

• Receive pre-vetted leads;

• See similar decision-makers and influencers at recommended companies;

• Have new leads automatically flow into your email and accessible on all Internet-connected devices;

• Look at the recommended decision-makers and influencers within your target accounts that Navigator automatically sends, and identify potential new leads; and

• Open the lead’s profile by clicking on his/her name or save the lead in Contacts for follow-up later.

This is a very powerful tool, as LinkedIn basically finds and sends you leads based on your industry and criteria.

This premium account with the sales navigator tool is R1000 per month.

LinkedIn Stats