Identifying your target market
We are first going to discuss the difference between a target market and a target audience. Your target market refers to a specific group of people you want to attract with…
Understanding Brand Identity
One of the first step for any digital marketer is to first understand their company’s or client’s brand identity. What is brand identity? Simply put, your brand identity is how…
A Valuable Social Media Campaign
Throughout my years as a digital marketing specialist I have done a lot of competitor analysis, knowing what your competitors are doing in their marketing can help establish what makes…
5 things you can do to create a great digital experience for your clients.
With recent events around the world, the digital industry has been booming with all companies now understanding the importance of going digital. The biggest mistake a company could make would…
What is Google Web Stories and How to use it using WordPress
Google web stories have been around for a while now with very few websites actually implementing them since they required knowledge of HTML, CSS and also creating proper Schema for…