Free digital marketing tools that every digital marketer that’s new to the industry and doesn’t have a huge budget to spend can start of with. Check them out below.
Here are the 13 Free digital marketing tools
- Google Analytics – when it comes to website tracking and reporting, Google analytics is a must have. The service is free from Google and gives you insights to your website visitors and their behaviors on your website.
- Google Data Studio – Google data studio is a free dashboard reporting tool from Google which pulls in data from your Google analytics account and displays in easy to read and filter dashboards.
- Google Keyword Planner – although its main purpose is to support your PPC campaigns for Google Ads, Google Keyword Planner can be used for researching keyword search volumes and gathering keyword ideas. This can be beneficial to your SEO.
- Google Search Console – Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google. You can fix indexing issues, confirm that Google has indexed your website, as well as monitor your keywords and page rankings.
- SEMrush Free – What sets this apart from Google Keyword Planner is the ability to see what landing pages keywords are ranking for and what position the pages are in. The free version gives users 10 free searches a day. You only get 10 results per search versus the paid account, which retrieves all the results.
- Bitrix24 – Bitrix24 is a free CRM and Project management system, that you can use to manage your website leads, clients, and current and future projects.
- AnswerThePublic – With AnswerThePublic, you can type in phrases and the platform will return different content questions and topics people are searching for. This is a great tool to assist with your content marketing strategy.
- Grammarly – The Grammarly browser extension automatically verifies your spelling and grammar. The program flags the copy it thinks is inaccurate, suggests corrections, and lets you modify it without interruption.
- Canva – When it comes to producing (and standardizing) social media visuals and layouts, Canva is a fantastic tool. If you’re not a designer and just need some very straightforward graphic design work, it is VERY user-friendly and very helpful.
- Buffer/Hoosuite/Later – these tools all have free versions which you can use to schedule your social media posts.
- Databox – Databox is a free Social Media Dashboard tool, which you can use to create reporting dashboards for your clients. When it comes to social media reporting there aren’t many free options out there, databox offers templates which you can use to create reporting dashboards for yourself or your clients. They also have an agency signup which is also free, which allows you to create multiple sub accounts for each of your clients.
- Mailchimp – For individuals who are just starting started with email marketing or automated emails, MailChimp’s free edition is excellent. It is also helpful for individuals who want to promote to a very limited or niche audience. Up to 2,000 contacts and 10,000 sends are included in this package each month. You are only allowed to have one automation sequence, but you can create other ones to circumvent this restriction and test out various options or “triggers.”
- Pitch – Pitch is a great free online power point presentation maker. This site offers many different templates that you can choose from to wow your clients.
Free stock images websites:
There are many free tools out there to help you in your marketing efforts. The trick is to find the ones that suit you or client’s business. Marketing is trial and error and the same can be said about software’s, with so many options available to you, the only way to know which one would really suit you or your clients is by using them. Remember to subscribe to my LinkedIn Newsletter and check out my post on 6 Best Free Website Builders to Explore in 2023.
