THOUGHT LEADERSHIP
The most effective type of content marketing you can create, if done properly, is thought leadership marketing. But what is it, and what constitutes quality thought leadership content? In marketing,…
13 Free digital marketing tools
Free digital marketing tools that every digital marketer that’s new to the industry and doesn’t have a huge budget to spend can start of with. Check them out below. Here…
Seo – Search intent
One of the most overlooked SEO techniques is the Search Intent, not just on SEO but when selecting Paid Keywords as well. So, what is search intent or user intent…
Data Analysis in Digital Marketing
Data analysis helps organizations make better decisions, solve problems, understand performance, improve processes, and visualize relationships between what is happening in different locations, departments, and systems. Data is one of…
Marketing Psychology 2022 – An insight to your customers.
What is Marketing Psychology All basic human decisions are made on emotions, some may argue that some decisions are made using logic rather than emotions, however making a logically decision…
Identifying your target market
We are first going to discuss the difference between a target market and a target audience. Your target market refers to a specific group of people you want to attract with…
Understanding Brand Identity
One of the first step for any digital marketer is to first understand their company’s or client’s brand identity. What is brand identity? Simply put, your brand identity is how…
A Valuable Social Media Campaign
Throughout my years as a digital marketing specialist I have done a lot of competitor analysis, knowing what your competitors are doing in their marketing can help establish what makes…
5 things you can do to create a great digital experience for your clients.
With recent events around the world, the digital industry has been booming with all companies now understanding the importance of going digital. The biggest mistake a company could make would…
What is Google Web Stories and How to use it using WordPress
Google web stories have been around for a while now with very few websites actually implementing them since they required knowledge of HTML, CSS and also creating proper Schema for…